Streamlined Selling System 4.0
The Streamlined Selling System, 4.0 is Zurich’s comprehensive F&I sales solution consisting of thirteen individual modules. Following the Road to the Sale, this training takes both new hires and seasoned veterans through a well-defined, easil...
Course content
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Lesson Step 2: The Needs Assessment
In these modules, the participant explores the critical Step 2 of Zurich’s Streamlined Selling System® 4.0, The Needs Assessment.
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Lesson Step 3: The Demo Ride
In these modules of Zurich’s Streamlined Selling System® 4.0, the participant is engaged in presenting and illustrating the need for the security that Zurich’s F&I products provide.
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Lesson Step 4: The Product Presentation
In these modules of Zurich’s Streamlined Selling System® 4.0, the participant learns to present products in a manner that matches the customer’s needs.
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Lesson Step 5: The Close
In the final step of Zurich’s Streamlined Selling System® 4.0, the participant learns to ask for the customer’s business and is introduced to handling objections.